At "The Lobby" in hall H, trend researcher and lifestyle expert Mads Arlien-Søborg shared, in collaboration with Foodexpo, his creative and visionary views on future trends and challenges of the hotel industry and created a unique space where visitors could meet and share their ideas and knowledge.
The hotel concept at Foodexpo provided the industry with the opportunity to make new business agreements, get new knowledge and inspiration as well as to rethink and redesign the hotels of the future and thereby offer unique experiences for the guests.